Online event fatigue is increasing. I believe most of us would agree, its easy to find better sources of energy then staring at a static screen.
Create succesful webinars and reach a new audience!
There is confusion concerning the real definition of a webinar, and in this article we'll go over the basics while giving you handy tips on how to succeed.
A webinar is, in short, an educational session that happens in the digital space. It could be a workshop, a course, a demo or a digital seminar. Webinars are an effective medium for diving deeper into a given issue, share knowledge and create relationships. To succeed with a webinar it behooves you to have a dedicated system or platform where you can manage contact information, send out information and reminders, create a booking page, stream or check in participants and follow up with a survey or thank you note. As you might have suspected, we have just that a system. So after you read the article, we recommend you go to our product page and learn more about our services.
Types of webinars
Digital course or seminar
The pandemic has made the digital transformation process go much quicker than anticipated, and the educational space is no exception. With digital courses or seminars you can teach your know-how to a large audience without the usual distance-barrier. To succeed with a webinar for a course or a seminar series it's important you invite your audience to participate and discuss the topics at hand, to hand out smaller exercises and tasks beforehand and to prepare a well thought through presentational material.
"Well thought through" is key here - because nobody can keep track of a messy power point presentation with hundreds of paragraphs in small text or hundreds of slides meant to prove small points in a long thought process. Try to keep your text minimal and to the point, and the slides at a reasonable amount.
Another way to create some activity in your webinar is through a panel discussion or an interview, where the subject at hand is discussed in a dynamic group setting. Another tip is to send out exercises before the webinar. If your participants submit them before the first webinar you can cherry-pick interesting submissions and discuss them with your students, or you could have your students present during the first session and discuss jointly. Don't make the assignment too technical though - unless you want to prove a point through the difficulty of the task. It can often be more interesting to ask an open question, such as "what is design thinking to you?" and then use the answers to clear out misperceptions and set expectations, than to ask your students to do a technical assignment straight off the bat.
Demo & product showing
Webinars are a great way for you to create a closer relationship with customers or partners and present your vision or product in an in-depth setting. Here it's important to have some visual gadgets to really make your point clear, whether your product is of the visual kind (such as a platform or branding services) or a physical product. If your product is physical, a way to create engagement is to send it our to participants so that they can touch and feel it during your talk, or to have it with you during the session so that you can showcase it's technical specs. If you're working with visual materials or marketing, a demo-reel or marketing video is a great way to set the tone for what you can deliver.
Demos are a great way to strengthen existing customer relations and make sure your customers get the maximum value out of your services, but also a great way to reach new customers.
Re-use your contact lists
A common rookie mistake is to create lengthy excel-lists for each new webinar session or series, and to reach out to new potential leads through e-mail and social marketing. While this is a great way to spread awareness and make sure you're seen, it's an expensive and lengthy process to gain participants to a course. We're spoken to numerous customers who have discovered what a great asset it is to re-use earlier participant lists and make sure that previous students - who know what you have to offer already - are being made aware of new courses. Even when they don't book for a new session themselves, they might recommend your upcoming program to a friend, a colleague or their whole workplace. We therefore highly recommend making use of your previous participants to send out info on future webinars.
Has this article intrigued you? Do you feel like starting a new webinar? Feel free to check out the functions of our amazing event platform and book a demo to see what we offer and how we can make your next event fly.